Luxega enters Germany
Luxega Enters the German Market with Dedicated Local Representative and 12 Municipal Meetings Completed
Danish LED retrofit specialist targets Germany's aging street lighting infrastructure with a solution that preserves existing luminaires and cuts energy consumption by up to 70%
COPENHAGEN / GERMANY — Luxega, the Danish specialist in LED retrofit solutions for street and infrastructure lighting, today announces its formal entry into the German market. The company has appointed a dedicated local representative with native German language skills and deep knowledge of municipal procurement processes. Twelve meetings with German municipalities have already been completed, with more scheduled in the coming weeks.
Germany represents one of the most compelling markets in Europe for Luxega's core product offering. Hundreds of thousands of street luminaires across German towns and cities are decades old — many dating back to the 1970s and 1980s — and still running on high-pressure sodium or metal halide technology. Replacing them entirely is costly, disruptive, and in many cases unnecessary.
The Case for Older Cities
Germany's historic towns and cities present a particularly interesting case. Many municipalities have invested heavily in traditional cast-iron and architectural street luminaire housings that are considered part of the urban identity. Replacing them entirely with modern LED poles would mean losing the aesthetic character that defines these streets.
Luxega's LED insert technology solves this precisely. The existing armature housing is retained in full. Only the light source inside is replaced with a modern, high-efficiency LED module. The street looks the same. The energy consumption drops by up to 70%. And the ROI — including full installation cost — is typically achieved in under three years.
"German municipalities often tell us they cannot afford to replace their entire street lighting infrastructure," said Rune Søgaard Larsen, CEO of Luxega. "Our answer is that they do not have to. The poles stay. The armatures stay. The history of the street stays. We simply put better light inside."
A Local Presence Built for the Long Term
Luxega's German representative is locally based, speaks fluent German, and is available directly for municipalities, city planners, infrastructure managers and procurement teams. The appointment reflects Luxega's commitment to building lasting relationships in the German market rather than pursuing one-off project sales.
The company already operates in Denmark, Sweden and across nine international markets through its distributor and agent network. Germany marks a significant step in its structured European expansion.
About Luxega
Luxega is a Danish manufacturer and distributor of LED street and infrastructure lighting, operating under Run Group — a Copenhagen-based physical product group established in 2010. Luxega specialises in LED retrofit solutions for municipalities, infrastructure managers and public sector clients. Its LED insert technology is designed to fit existing luminaire housings, eliminating the need for full pole replacement and dramatically reducing both cost and disruption.
For more information, visit luxega.eu or contact the German team directly through the website.